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Four Facts About the Effectiveness of Video Marketing That May Shock You


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Pretty much everyone is watching videos on the Internet. On a typical day, more than 500 years’ worth of digital video productions are watched on YouTube alone.

And most advertising executives have taken notice of the massive popularity that online videos have — about 81% of marketing executives have already incorporated marketing videos into their clients’ campaigns.

So if your business still doesn’t have a video marketing strategy, you can’t afford not to adopt one right now.

Here are four facts that show just how powerful video marketing content can be as part of your business’ online marketing campaigns:

1. Video marketing and SEO are inseparable: Did you know that video content results account for an amazing 70% of the top 100 searches on Google? This is because Google often ranks websites with video content higher than those that don’t. If you want your website to be on the first page of a search engine result — a necessity for gaining new customers — then marketing with video content is essential.

2. Online video is cost-effective: Creating video content for the web costs a fraction of what it would cost to advertise your business on TV or in print. Online video also has an extremely low cost-per-impression rate, because the videos are able to stay online for a long time.

3. Video advertisements lead to purchases: Studies have shown that people who watch video marketing content are significantly more likely to make a purchase than those who don’t. In fact, one survey has found that shoppers who watch advertising videos online are 174% more likely to buy something than those who don’t!

4. Video marketing builds your brand: Video content creates a visual calling-card of what your business offers as well as its values and principles. Viewers remember these visuals better than they remember text content — and this is crucial when your business needs to brand itself. Continue reading here.

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