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Increase Consumer Awareness of Your Brand With Custom Coffee Packaging Design


Coffee is a popular beverage throughout the world. In the United States, for example, 54% of adults enjoy a cup or two on a daily basis. While some Americans may prefer their coffee black, others like a bit of cream and sugar. Coffee drinks such as lattes and mochas are popular both hot and cold. While some people may drink coffee just because they like the taste, others will do so because of its positive effects.

The Reported Benefits of Coffee Drinking

Quite a few people report that coffee assists them with being more productive. A recent survey showed that 46% of the U.S. participants stated that it made a difference in their work productivity. Furthermore, studies have shown that it can also enhance cognition. Just 200 milligrams of coffee helped participants identify words and phrases faster than without coffee.

How Packaging Makes a Difference

When it comes to choosing a new product, packaging can make a significant impact on sales. Consumer interest in specific products has increased by 30% for businesses that focus on unique and eye-catching packaging. This applies to coffee bag design as well as other product lines. Nearly all, or 85% of consumers, have actually decided whether or not to purchase an item after reading material included on the package.

When a package has attracted consumer attention, 66% have tried a new product rather than reach for their usual brand, according to the 2016 West Rock Consumer Insights Study. The study’s participants also reported that product packaging was “extremely important” in terms of their overall satisfaction. This applied to 26% of the study’s participants.

Learn More About Available Coffee Packaging Design

When you’re in the coffee business, you want to be sure that your coffee bag design is eye-catching. This includes featuring your brand name or logo on coffee bag labels and providing additional information that is of interest to potential customers. Once you have decided on a unique coffee packaging design, it’s important to note that you can purchase coffee bags for sale in bulk and wholesale. If you’re planning to launch a new brand of coffee or rebrand your existing product line, you can discuss your custom packaging design ideas with a representative.

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